Xfinity TV for XBOX 360

Xfinity recently announced that they they are making their OnDemand content available on XBOX for existing Xfinity customers.  Looks like a cool little interface that allows you to stream their content to the gaming console.

Requirements for this new service are:

1. XBox 360 Gaming Console
2. Xbox Live Gold Subscription
3. Xfinity Internet
4. Xfinity Digital TV

Not sure what the advantage of this service is except you can watch OnDemand content without having to plug in an additional cable box.  Maybe good for the kids room.  My guess is this is the distant future of cable TV.  No more cable boxes, just apps that run on any device that will allow you to stream all content.  Looks like a direct shot at Netflix to me.

An interesting feature is that with Kinect  you can change channels, pause and rewind with hand or voice commands. 

No word on a similar app for other devices like the PS3 (which I have).  Wouldn't be very useful for me anyway as I already have a cable box.